How Acorns Transformed Micro-Investing with Their Round-Ups® Feature LinkedIn Campaign
Why This Campaign?
Acorns needed to showcase how their saving and investing app makes investing easy through their Round-Ups® feature. The campaign was designed to demonstrate how small, regular investments can grow over time and help people reach their financial goals with minimal effort and commitment. This resonated particularly with their target audience of early career professionals and those 25+ looking to begin their investment journey.
Creators' Objective
The creators' goal was to promote the Round-Ups® feature and demonstrate how a little investing goes a long way. They needed to show their audience how to use Acorns to save and invest by highlighting the platform's ability to round up spare change from everyday purchases and invest it automatically. The content needed to be authentic—not appearing as sponsored content but rather as a genuine recommendation of a useful financial tool.
Content Storyline Strategy
The campaign was built around two primary talking points tailored to different audience segments:
- Early Career / Gen Z Approach: Creating infographics that visually represented how recurring investments from Round-Ups® can grow over time and highlighting that investing doesn't have to be difficult or require setting aside large percentages of income.
- 25+ Audience Approach: Showcasing how rounded-up change from everyday purchases (lunch, coffee, etc.) can make a significant difference over time and creating guides outlining how to start investing with minimal funds.
Key features highlighted in the campaign included:
- Recurring Investments: Setting up automatic recurring investments starting at just $5
- Round-Ups®: Automatically investing spare change from linked accounts
- Expert-built portfolios: Diversified ETF portfolios built by experts
- Simplicity: Making investing accessible with minimal effort
The campaign posts :
And here were some of the Creators in the campaign
The Results Are In
The Acorns Round-Ups® feature campaign achieved impressive results across multiple metrics:
- Increased User Signups: Significant growth in new Acorns accounts directly attributed to the LinkedIn campaign
- Enhanced Brand Awareness: Improved understanding of micro-investing concepts and Acorns' unique value proposition
- Community Engagement: High engagement rates in post comments with users sharing their own investing experiences
- Feature Adoption: More existing users activating the Round-Ups® feature after seeing creator demonstrations