How BetterHelp Revolutionized Mental Health Accessibility Through Social Media
Why This Campaign?
BetterHelp set out to address a rising challenge in today’s workforce: burnout. With employees facing mounting stress, long hours, and blurred boundaries between work and life, the need for accessible mental health support has never been more urgent.
This campaign aimed to destigmatize therapy in professional environments and position BetterHelp as a practical, flexible solution for managing burnout, making mental health care more convenient, affordable, and aligned with modern work life.
Creators' Objective
The creators' goal was to share authentic stories about mental health journeys and demonstrate how BetterHelp's platform works in real-life scenarios. They needed to showcase the ease of getting started with therapy, the quality of licensed professionals available, and the flexibility of the online format that fits into busy modern lifestyles while addressing the stigma around seeking mental health support.
Content Storyline Strategy
The campaign focused on three primary audience segments with tailored messaging:
- Young Adults & Students: Addressing anxiety, depression, relationship issues, and life transitions with accessible, affordable therapy options that fit student budgets and schedules.
- Working Professionals: Managing work stress, burnout, and work-life balance through flexible scheduling and convenient online sessions that don't require time off work.
- Couples & Families: Improving relationships and family dynamics through specialized couples and teen counseling services available on the platform.
Key features highlighted throughout the campaign
- Easy 3-Step Process: Simple signup and onboarding, smart therapist matching, and immediate access to care.
- Smart Matching Algorithm: Data-driven matching based on preferences, expertise, results, and licensure for optimal therapist pairing.
- Global Accessibility: 27,000+ licensed therapists across 200+ countries speaking 80+ languages
- Comprehensive Tools: Pre-vetted professionals across diverse industries and specializations, eliminating the time-consuming freelancer screening process
- Safety & Risk Assessment: Comprehensive risk assessment at each step, emergency protocols, and Crisis Text Line partnership.
- Multi-Platform Access: Messaging, chat, phone, and video sessions across all devices with flexible scheduling.
Testimonials
Lorem IpsumLorem IpsumLorem IpsumLorem IpsumLorem Ipsum
The campaign posts :
Viral Post
And here were some of the Creators in the campaign
The Results Are In
The BetterHelp mental health accessibility campaign achieved remarkable results across multiple key performance indicators:
- Massive Mental Health Awareness: Reduction in stigma around therapy and increased understanding of mental health resources among target demographics.
- Community Building: Creation of supportive online communities sharing mental health journeys and therapy experiences, fostering ongoing engagement.
- Platform Understanding: LinkedIn users improved comprehension of online therapy benefits and BetterHelp's unique matching algorithm and safety protocols.
- Industry Impact: Positioned BetterHelp as the leading voice in accessible mental healthcare and online therapy innovation.
