How OpusClip Transformed Content Creation with ClipAnything AI on LinkedIn
Why This Campaign?
OpusClip needed to showcase their revolutionary ClipAnything AI feature that can create usable clips from practically any source video, regardless of genre or pre-editing work. The campaign was designed to demonstrate how marketing experts, personal branding coaches, and content creators could leverage this new foundational AI clipping model to transform their content strategy and increase their social media reach across TikTok, YouTube Shorts, and Reels.
Creators' Objective
The creators' goal was to show different ways to use ClipAnything and explain why OpusClip would be their preferred tool for creating short-form videos from long-form content. They needed to demonstrate the tool in action, highlighting its ability to work with any video genre and provide both hands-free automatic clipping and custom prompt-based clipping to meet specific content needs.
Content Storyline Strategy
The campaign focused on three primary audience segments with tailored messaging:
- Marketing Experts: Campaign optimization using ClipAnything to test different content segments in paid ads, content calendar hacks for filling schedules with minimal effort, and trend-jacking by quickly creating clips aligned with current trends.
- Content Creation Experts: Showcasing how to extract the best moments from long videos and repurpose them for Instagram Reels, TikTok, and YouTube Shorts while highlighting time-saving aspects.
- Business Growth Focus: Encouraging businesses to clip key takeaways from webinars or podcasts for marketing emails, social posts, and sales pitches to increase efficiency and maintain consistent audience communication.
Key features highlighted throughout the campaign
- AI Curation: Identifying compelling hooks and rearranging highlights into cohesive viral short videos
- Auto Reframe: Adjusting clips for various aspect ratios with speaker and object detection
- Animated Captions: Automatically adding captions with 97%+ accuracy and customizable templates
- Custom Prompting: Using specific prompts to find exactly the moments needed
The campaign emphasized two key differentiators: OpusClip's ability to create usable clips from any source video regardless of genre or editing level, and the revolutionary prompting capability that lets users find specific moments using both general and specific AI prompts.
Testimonials
"one of my brand partnership posts popped tf off, and lemme just say, once again—LinkedIn is where it's at. 😌 💅🏾
also, this is what happens when you let creators ✨be✨.
cc: Creator Match 🧩, OpusClip"
The campaign posts :
And here were some of the Creators in the campaign
The Results Are In
The OpusClip ClipAnything campaign achieved remarkable results across multiple key performance indicators:
- Massive Brand Awareness: Significant increase in impressions and brand recognition among target audiences of marketing professionals and content creators
- High-Quality User Acquisition: Strong conversion rates from LinkedIn viewers to OpusClip trial users, particularly among business professionals
- Community Engagement: Exceptional engagement rates with creators sharing their own ClipAnything experiments and results in the comments
- Feature Understanding: Improved comprehension of ClipAnything's unique value proposition and differentiation from traditional video editing tools
- Industry Recognition: Increased mentions and discussions of OpusClip in marketing and content creation communities