How Stanley transformed workplace hydration
Why This Campaign?
Stanley needed to showcase how their iconic Quencher ProTour Flip Straw Tumbler could transform workplace hydration habits among working professionals. The campaign was designed to demonstrate the essential role this product plays in enhancing daily work routines, positioning it as a must-have item that improves productivity and wellness throughout the workday. With a dual focus on driving sales and building brand awareness, Stanley aimed to reach professionals who value both functionality and style in their everyday work accessories.
Creators' Objective
The creators' goal was to show their audience why Stanley's Quencher ProTour Tumbler is a must-have workplace essential, highlighting what makes it indispensable, how it enhances daily routines, and the countless ways working professionals can integrate it into their workday. The content needed to feel authentic and genuine, positioning the product as a solution creators personally believed would be useful to their professional audience rather than just sponsored content.
Content Storyline Strategy
The campaign was structured around a strategic two-post approach targeting working professionals:
- Post 1 - "Give the Gift of Stanley": Focused on introducing the Quencher ProTour as the perfect gift for professionals, emphasizing its premium quality and thoughtful design that shows care for someone's daily routine.
- Post 2 - Multiple Strategic Options:
- "Things you can't survive your work day without" - Positioning the tumbler as an essential work tool
- "Stay Hydrated Throughout your work day with the Quencher ProTour" - Direct focus on workplace hydration benefits
- Custom creator suggestions - Allowing for personalized approaches based on audience
The campaign posts :
And here were some of the Creators in the campaign
The Results Are In
The Stanley Quencher ProTour campaign delivered exceptional results across all key performance indicators:
- Uplift in Sales: Achieved direct sales through trackable links, with strong conversion rates from professional audiences on LinkedIn
- Massive Brand Awareness: Generated substantial impressions among target working professionals, establishing Stanley as a premium workplace essential
- Professional Community Engagement: High engagement rates with professionals sharing their own workplace hydration stories and tagging colleagues
- Authentic Product Integration: Creators successfully demonstrated real workplace use cases, building trust and credibility
- Cross-Platform Impact: LinkedIn content drove conversations across other social platforms, amplifying overall campaign reach