How Wix Studio Revolutionized Web Design with Their Figma Plugin Launch

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Posts

Why This Campaign?

Wix Studio needed to raise awareness of their new Figma plugin and share valuable content that demonstrated the transformation of Figma designs into powerful websites on Wix Studio (their B2B product). The campaign was designed to showcase how Wix Studio takes the grind out of web design with smart tools that allow professionals to create exceptional responsive client sites.

Creators' Objective

The creators' goal was to showcase the seamless workflow between Figma and Wix Studio, highlighting how the plugin empowers visionary designers with the freedom to create intricate, bespoke digital experiences. The content needed to demonstrate how agencies and enterprises can build, manage, and grow businesses from end to end using this powerful integration.

Content Storyline Strategy

The campaign was structured around a two-phase approach:

Teaser/Sneak Peek Posts: The first phase included posts from June 3rd to June 17th that built anticipation and excitement about the upcoming Figma plugin launch without explicitly mentioning Wix Studio.
Launch Update Posts: The second phase from June 18th to June 28th featured detailed demonstrations of the Figma plugin in action, showing the seamless workflow between Figma and Wix Studio.

Key messaging themes included:

Design Your Way: Highlighting how users can export colors, text, and images to Wix Studio quickly while staying true to their design.
Build Smarter and More Efficiently: Demonstrating how designers can go from static design to a live site quickly, connecting Figma projects in just a few clicks.
Launch Dynamic, Scalable Sites: Showing how the integration helps reclaim hours with default responsiveness that scales proportionally, enhancing designs with no-code animations and custom CSS.

Testimonials

Sarah Adam

Head of Partnerships & Influencer Marketing @ Wix

I have been working with AJ from Creator Match for the past two months on several Linkedin campaigns and he is such a pleasure to work with, such a professional. I highly recommend!